News Local Lindal dealers in LA for Dwell on Design
After a 4am wakeup call and plane ride to LA, I met several area Lindal dealers, company president Michael Harris, chairman Robert Lindal (my dad), and west coast area manager Kaveh Khatibloo at the Figueroa hotel for a SoCal Regional Meeting before heading over to the convention center to set up for the DODLA09 show.
These regional meetings are always productive, and I really enjoy being able to talk to our dealers face to face at these twice yearly events… they give us great insight on the local home building climate, which helps us in Seattle stay current on what people want in a Lindal home in different areas of the country (and around the world). I think the biggest accomplishment today was “nailing” down the California Fire Specification for Lindal home packages, and how we can spread the word that we have a system in place to help people rebuild after losing their homes to wildfire. (If you would like to know more about the fire spec building system that conforms to building code requirements in fire-prone areas such as southern California, leave a comment on this post and I’ll put you in touch with a local Lindal dealer who can help you get started.)
Walking in to the Los Angeles Convention Center this evening was like walking into the pages of dwell magazine! Our booth is in the Dwell Outdoor section, surrounded by Wolf barbecue “ranges,” patio furniture that brings to mind Bucky Tubes (I’ll snag a photo tomorrow), and modern sheds – with butterfly roofs above corrugated metal siding and clerestory windows, a far cry from the big-box-store aluminum sheds stuck in the corners of suburban backyards around the country!
Right next door to us is Marmol Radziner Prefab, who is also featured in this year’s Dwell Homes Collection. As I entered the building I said a brief “hello” to Michela O’Connor Abrams, the publisher of dwell… now there’s one busy person this week! (She spoke at our Annual Dealer Meeting last January to help us kick off Lindal’s “warm, modern” home plans by Turkel Designs.)
I’ll post what’s noteworthy later this weekend, as well as photos of our booth, once everything is set up completely. My impression this evening was punctuated by little electric forklifts buzzing around, and I’m sure there will be folks continuing their elaborate setups until the wee hours!
I will also be posting LOTS of photos from the show on the Lindal Cedar Homes Flickr PhotoStream. This promises to be an exciting weekend, so make sure you’ve subscribed to updates using one of the tools on the top right corner of this blog!
On a completely unrelated note, after today’s news about Michael Jackson and Farrah Fawcett I’m wondering what sort of impromptu gatherings might occur here in LA this weekend, as our convention is being held right next door to the Grammy Museum at Staples Center.