Lindal Cedar Homes Names
Michael Harris President and COO
Family Entrusts Presidency to Non-Family Member for the First Time And Embraces Transformational Change
Seattle, Wash. August 8, 2007 – Lindal Cedar Homes, the original and largest manufacturer of custom cedar homes in the world, has named Michael Harris as president and COO, effective September 1. Founded in 1945 by Sir Walter Lindal, the company serves over 500 clients a year in North America and abroad.
Robert W. Lindal, the eldest son of the founder, will remain chairman and CEO of the company. He said, "Michael Harris's background, expertise, education and point of view are an extraordinary fit for our family business and to introduce the company to innovative marketing initiatives."
Until a year ago, Harris was president and CEO of Deck House, Inc. He joined that firm in 1975 after receiving undergraduate and graduate degrees in architecture from the Massachusetts Institute of Technology, and in over 31 years, advanced from sales representative to the top job. He was president and CEO for 16 years.
Lindal continued, "As our strategic planning consultant since the fall, Michael has helped Lindal identify strategies and tactics by conducting in-depth studies of clients, dealers, headquarters-staff and the executive planning committee. As a result, we've added a creative director to headquarters staff. The Harvard University Graduate School of Design-trained architect will introduce fresh, new models that merge Lindal's signature post and beam building system and natural materials with cutting edge design concepts," Lindal reported. "He will also help homebuyers design one-of-a-kind homes with Lindal's exclusive premium grade western red cedar.
Harris noted, "People want to personalize their living environments in varying degrees, and most need guidance, which Lindal's team of experts and network of 180 dealers worldwide can do in an efficient, systematic way.
"I've counted some 3,000+ decisions a homebuyer needs to make to build a custom home," added Harris. "If we use six decades of Lindal expertise to simplify the steps and propose time-tested options, our seamless process will become an even more ideal solution for many more homebuyers. We will also refine how we communicate to our customers Lindal's invaluable contributions to the home building industry.
"I've always been fascinated by the conflicting priorities of architects, manufacturers and homebuyers. My life's work has been to reconcile variances and to streamline processes, procedures and products. I am joyful to be able to continue this quest with Lindal," said Harris.